We carried out this work in collaboration with more than 400 companies in latin america and spain, since most of the studies currently documented are in the united states, which represented an information deficit in our region. For b2c email list the fifth consecutive year we do this research, and for this year we have the participation of 452 respondents who represent various companies in the education, advertising, technology, b2c email list health, tourism and other industries of various sizes, according to the number of employees. . The research had the participation of hundreds of freelancers and entrepreneurs, as well as leading companies from various sectors with more than 1,000 employees.
All these participants answered our questions during the months of october and november 2019, obtaining participation from agencies such as rd station and hubspot, but also from companies from various fields such as adidas, b2c email list bbva, ernst & young, among others. Emanuel olivier peralta, founder and ceo of genwords, justifies the consolidation b2c email list of this study so that brands begin to implement effective strategies that connect b2c email list them with their potential customers, in a natural and assertive way. Adding that: "Companies must know the evolution of content marketing to update their perspectives, optimize their strategies and obtain much more profitable results."
Sample and results of the 5th content marketing study 2019 in the sample, a large number of those surveyed (29.2%) are b2c email list directors or ceos of the companies they represent, and a good part correspond to representatives of the marketing department (18%). On the other hand, the highest percentage of the b2c email list companies surveyed (31.4%) belong to the marketing and advertising agencies sector. Among the most outstanding results are: 43.1% of these companies studied have a content strategy; however, they do not have it documented, so only 27% of this sample recognizes the importance and takes the necessary actions to achieve the desired results.