Forum Posts

Sumaiya Khatun
Apr 30, 2022
In Welcome to the Forum
With this product, an advertiser gains in-depth Special Database insights specific to the advertiser and the industry the company is in. The company gains visibility into the performance of the ad and it receives tailor-made recommendations. Read more about the Insights page here. And Or Insights Finder – released This feature in Insights Finder Special Database provides an advertiser with deeper insights into the audience. This function can be used in Google Ads. This allows you to combine topics with the audience to arrive at useful insights. Read more about And Or Insights Finder here. Automatically apply to Manager Account level released From now on, all Special Database customers can opt for automatic application of recommendations for all accounts within their MCC account. So it's easier with the 100% Manager Special Database account auto-apply launch. Learn more about the Auto-Apply at Manager Account level here. Opti score Performance Max and App recommendations – beta Opti score is an estimate of how well an advertiser's Google Ads accounts are set up to perform. This will now contain Special Database recommendations for Performance Max and App deep linking . There are 4 new recommendations dedicated to Performance Max with the aim of providing actionable optimizations. And there are 3 new recommendations Special Database dedicated to Apps based on App deep linking. Read more about Opti score (Optimization Score) here. Display & Video Opti score beta Opti score Special Database for Display and Video is designed to improve account performance based on Display and Video Action Campaigns best practices. It now also includes Discovery Ads. Opti score for Special Database Discovery currently has 14 recommendation types and auto-apply compatibility. Opti score has now launched at 100% of Display and Video advertisers to provide actionable, real-time optimizations to ads and campaigns. Read more about Opti score here. Performance Planner: Store Visits Released Forecast is Special Database available if store visits are a biddable conversion. The following stats are available as secondary stats: visit story, costs per store visit, store visit value, and store visit value/cost.
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Sumaiya Khatun

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